The compelling points of the Europe MarTech Market report published by Absolute Markets Insights. This report provides complete study of key leading market performers, their competitive outlook, segment-wise analysis of Europe MarTech, a study of market competitors, their consumer base, demand and supply chain scenario and competitive factors. The Europe MarTech product application, manufacturing cost, labor cost, raw materials, key developments and innovative strategies are listed in this report. Interest for Europe MarTech has expanded in recent decades because of development and headway in the Europe MarTech innovation. Rising interest from consumers, end-clients and industry specialists, in addition regions have coordinated the climb of Europe MarTech business. In-depth investigation of Europe MarTech helps in understanding the detailed market insights and future plans.
Top Key Players includes in this report: Adobe, Agent3, Artesian Solutions, Ltd., Brandworkz Ltd., BrightTALK, Concep, Cyance, dotdigital EMEA Limited, Episerver (Idio), Force24, Growth Intelligence (Pelucid Ltd), Lead Forensics, NextRoll, Inc., Oracle, Salesforce.com, SALESmanago, Spotler UK, ZEOTAP, amongst other market participants.
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Key Findings of the Report:
- The European MarTech market was valued at US$ 35798.94 Mn in 2020 and is projected to grow at a CAGR of 16.4% over the forecast period. Increasing demand for personalized marketing solutions amongst enterprises, coupled with the proliferation of smart devices that is bringing more users online, thereby leading to a growth in usable data, is expected to drive the growth of the Europe MarTech market in the coming years. By 2030, the market is expected to be worth US$ 139476.43+ Mn.
- Based on countries present in Europe, Germany accounted for the highest revenue in 2020. Rising demand for technology-driven marketing amongst the companies in Germany, especially the retail, and the banking, financial services and insurance sector, contributed heavily towards the 32.92% of the market share of Germany in the Europe MarTech market. However, the UK is expected to show the highest growth during the forecast years in the Europe MarTech market, with an expected CAGR of 17.9%.
- Solutions segmented accounted for the highest revenue share in 2020. The rising demand for data-driven marketing solutions and software, especially cloud-based marketing technology tools, is a major reason for the larger share of solutions segment in the Europe MarTech market.
Europe MarTech Market:
By Offering
- Solutions
- Services
By Deployment
- On-Premise
- Cloud-based
By Application
- Advertising and Promotion
- Display and Programmatic Advertising
- Search and Social Advertising
- Native Advertising
- Others
- Content and Experience
- Email Marketing
- Interactive Content Marketing
- Optimization, Personalization and Testing
- Digital Asset Management and Marketing Resource Management (MRM and DAM)
- Product Information System
- Search Engine Optimization (SEO)
- Marketing Automation
- Web Experience Management
- Others
- Social and Customer Relationships
- Call Analytics
- Account-based Marketing
- Webinars and Other Events
- Social Media Monitoring
- Loyalty and Referrals
- Influencer Marketing
- Reputation Management
- CRM Systems
- Chatbots
- Commerce and Sales
- Proximity and IoT Marketing
- Channel Partner and Local Marketing
- Sales Automation
- Affiliate Marketing
- E-commerce Marketing
- Others
- Data Analytics
- Customer Data Platform
- Compliance and Privacy
- Marketing Analytics
- Others
- Other Applications (Roadmap Software, Budgeting and Finance etc.)
By Platform
- Mobile
- Web
By Organization Size
- Small and Medium Enterprises
- Large Enterprises
By Technology
- Artificial Intelligence
- Machine Learning
- Augmented Reality and Virtual Reality
- Internet of Things (IoT)
- Others
By End Use Industry
- Healthcare and Pharmaceuticals
- Banking, Financial Services and Insurance
- Information Technology and Telecommunications
- Government
- Education
- Media and Entertainment
- Retail & Consumer Goods
- Travel and Hospitality
- Transportation and Logistics
- Manufacturing & Automotive
- Food and Beverage
- Others
By Region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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