Augmented reality is an enhanced version of reality where live or indirect views of physical real-world environments are augmented with superimposed computer-generated images. Augmented reality leverages the latest innovations in big data analytics, mobile technology and the internet to offer new upgraded communication channels for enterprises. The Global Augmented Reality (AR) In Enterprise Market was valued at US$ 1,089.59 Mn in 2020 and is expected to reach US$ 8,742.02 Mn by 2030. Organizations of all sizes have recognized the potential of these rapidly expanding communication channel to visualize data and instructions, covering digital assets in the real world in real time.
Top Key Players includes in AR in Enterprise Market: Apple Inc., Blippar, CyberGlove Systems LLC, DAQRI LLC, Eon Reality, Inc., Facebook Inc., Google Inc, HTC Corporation, Magic Leap, Inc., Marxent Labs LLC, QUALCOMM, PTC Inc., Microsoft, Rockwell Collins, SAMSUNG, Upskill, Vuzix Corporation and Wikitude GmbH among others
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AR in Enterprise Market, by Enterprise Size
The enterprise size segment of augmented reality (AR) in enterprise market is bifurcated into SME’s and large enterprise, wherein large enterprise is currently dominating the market. Large investments and ongoing projects are the key reason for large enterprises to penetrate maximum into the market. Among large enterprises sectors such as automotive and retail hold a prominent customer base, as the technology is less time consuming and provides more accurate and reliable data to their customers.
AR in Enterprise Market, by Region
North America currently holds the maximum market share in the global augmented reality (AR) in enterprise market. The region has a high adoption of technically advanced products which is expected to propel the growth of the market globally. In this region, United States has the maximum contribution in terms of revenue due to high awareness of AR technology. The region also has prominent players who are investing on different projects and research & development thus further propelling the market growth. However, Asia Pacific is anticipated to grow in future due to growing consumer business in Asia Pacific. Rising retail spending in countries such as China, India, Vietnam and Malaysia will also further contribute to its growth.
Points Covered in the Report
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- Their growth, imports, exports, supplies, future strategies and technological developments are also included in the report. The growing factors of the market is discussed in detail wherein the various end users of the market are described in detail.
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